Strategic Direction

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Our Vision

“information for sustainable livelihoods of farming communities”.

Our Mission Statement

“To be a center of excellence for ICT based extension and advisory services through transformative programming, capacity building, advocacy and partnerships founded on research and knowledge management”.

Core Values

Farmer Centered

Farmer comes first and their knowledge and experiences are a valuable resource in generating any improvements in their lives. We believe in farmers’ first, farmers’ throughout and farmers’ last approach!

Innovations

We believe in bringing innovations in farm radio programming that will add value to and make a difference in the life of the farmer. 

Multimedia Approach

We support the use of media such as radio and its integration with other ICTs including other mass media channels to ensure that knowledge is shared with widest farming communities.

Productive partnerships

We achieve our objectives through establishment of strategic partnerships and effective relationships with broadcasters, farmers, commercial players, civil society organizations, government agencies, donors and other public institutions.

Accountability

We are accountable for all our actions and ensures that we make use of resources at our disposal effectively and efficiently in the best interest of small holder farmers.

Responsiveness

We respond to the changing dynamics of farmer’s situation through programming that cuts across the agricultural value chain and other emerging issues such as climate change.

 

Strategic Direction

FRT key Strategic Directions (SDs) for 2016 – 2021 are as follows:

  • Increased innovative rural development oriented extension and advisory services through radio programming and other ICTs.
  • Increased technical capacity of FRT and partner institutions to design, deliver and package quality and relevant rural development programming and content. 
  • Established research, knowledge management processes and systematic monitoring and evaluation for transformative programming. 
  • Increased advocacy and lobbying towards the role of ICT based extension and advisory services as a key information pathway for sustainable development.
  • Effective networks and partnerships for ICT based extension and advisory services. 

Key Strategic Outcomes:

Objective 1: Availability and accessibility of innovative rural development oriented extension and advisory services through impact radio programming and other emerging ICTs.

Major Strategic Outcomes:

  • Increased availability of rural development oriented programs/broadcasts on the airwaves in at 50% of existing radio stations targeting 1 million farm families.
  • Increased coverage of rural development themes in various broadcasts and ICT platforms targeting farmers’ productivity, agribusiness development and sustainable development.
  • Enhanced access, interactivity and reach of rural development oriented content through broadcasts and the integration of other emerging ICTs such as mobile phones.
  • Increased community participation in the design and implementation of ICT based rural development oriented programming

Objective 2: Technical capacity building of FRT and other partner institutions to design, package and deliver quality and relevant rural development oriented programming and content.

Major Strategic Outcomes:

  • Increased capacity of FRT to design, package and deliver quality and relevant rural development oriented programming and content.
  • Increased institutional capacities of broadcasters and other extension providers to carry out quality rural development oriented programming and content.
  • Increased capacity in rural development oriented programming in academia/schools of higher learning and their prospective graduates.

Objective 3: Research, knowledge management processes, systematic monitoring and evaluation for evidence based, transformative programming on radio and other emerging ICTs.

Major Strategic Outcomes: 

  • Research based ICT for extension and advisory models developed on how to reach smallholder farmers better with rural development oriented information. 
  • M and E systems designed and implemented for content tracking of rural development oriented programming and FRT strategic plan.
  • A knowledge management system designed for promoting documentation, learning, dissemination, and sharing of best practices for ICT based rural development oriented programming. 

Objective 4: Advocacy and lobbying towards increased role of ICT based extension and advisory services as a key information pathway for sustainable development.

Major Strategic Outcomes:

  • Policy recognition and integration of ICT for extension and advisory services as a key information pathway to sustainable development.
  • Increased commitment and investments in ICT for extension and advisory services from public, private and donor communities.
  • Increased visibility of FRT as a leading NGO of choice in the area of ICT based extension and advisory services.

Objective 5: Networking and fostering strategic partnerships for effective collaboration and impact of ICT based extension and advisory services.

Major Strategic Outcomes:

  • A networking and partnership framework developed and implemented that guides partnership arrangements for FRT.'
  • Expand the horizon of networks and affiliations within and beyond ICT based extension and advisory services sector.
  • Increased collaboration and sharing among players in the ICT based extension and advisory services sector within Malawi and beyond.

 

 

 

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