Strategic Direction

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Our Vision

"Well informed farmers that are food, nutrition and income secure"

Our Mission Statement

To be a centre of excellence for promoting innovative radio and ICT farmer advisory and extension services through capacity building, impact radio programming and promotion of the greater use of radio and ICTs in rural development based on research and knowledge management.

Strategic Objectives

FRM key strategic directions from 2011-2016 are as follows:
•    Implementing Innovative farmer advisory services through impact radio programming and integration with other ICTs
•    Capacity Building and Institutional strengthening for improved quality and standards of farm radio program
•    Research and Knowledge Management for evidence based impact programming
•    Advocacy and lobbying on increased role of radio programming in agricultural development
•    Networking and partnerships among stakeholders in the farm radio industry

Core Values

Innovation
We believe in bringing innovations in farm radio programming and agriculture that will add value to and make a difference in the life of the farmer.

Farmer Centered
Farmers comes first and their knowledge and experiences are a valuable resource in generating any improvements in their lives. We believe in farmers first, farmers throughout and farmers last approach!

Productive partnerships
We achieve our objectives through establishment of strategic partnerships and effective relationships with broadcasters, farmers, private sector, civil society organizations, government agencies, donors and the general public.

Accountability
We are accountable for all our actions and ensure that all resources add value and are in the best interest of small holder farmers.

Responsiveness
We respond to the changing dynamics of farmer's situation through programming that cuts across the agricultural value chain and other emerging issues such as climate change.

Multi-media Approach
We support the use of media such as radio and its integration with other ICTs including other mass media channels to ensure that knowledge is shared with widest farming communities.

Key Outcomes

Objective 1: Innovative farmer advisory services through impact radio programming and integration with other ICTs
Major Strategic Outcomes:

  • Increased availability of agricultural radio programs/broadcasts
  • Increased coverage of product diversified information based on the value chain approach
  • Enhanced interactivity and reach of agricultural based broadcasts through the integration of other ICTs such as mobile phones
  • Increased accessibility of agricultural broadcasts by small holder farmers

Objective 2: Capacity Building and Institutional strengthening for improved quality and standards of farm radio programs
Major Strategic Outcomes:

  • Increased institutional capacities of broadcasters and other extension providers in the implementation of innovative farm radio services
  • Developed standards and guidelines for use in quality farm radio programming

Objective 3: Research and Knowledge Management for evidence based impact programming
Major Strategic Outcomes:

  • Research based farm radio models developed on how to reach smallholder farmers better with agricultural information
  • M and E systems designed for content tracking of agricultural broadcasts
  • A knowledge management system designed that would promote documentation, learning, dissemination, monitoring and evaluation services in farm radio programming

Objective 4: Advocacy and lobbying on increased role of radio programming in agricultural developmentMajor Strategic Outcomes:

  • Recognition of farm radio programming as a key medium for communication in agricultural development enhanced
  • Increased funding and support of farm radio programs
  • Increased visibility of FRM as a leading organization in the farm radio industry

Objective 5: Networking and partnerships among stakeholders in the farm radio industry
Major Strategic Outcomes:

  • A networking and partnership framework developed that guides partnership arrangements for FRM
  • Expand the horizon of networks and affiliations within and beyond farm radio circles
  • Increased program syndication and learning among service providers and radio stations
  • Increased collaboration among players in the farm radio industry
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